My name is Jan Hammerstad, and I have been deeply passionate about photography since I first picked up a camera at the age of 13. I have explored various genres within photography, but today, I focus primarily on portrait and model photography.
Photography, to me, is not just about capturing a moment. It’s about creating a connection, telling a story, and evoking emotion. I believe that the most compelling images come from the collaboration between the photographer and the subject. Communication with the model is at the heart of this process. By establishing trust, I am able to capture genuine expressions and portray the essence of the person in front of the lens. I believe that a good photograph stems from a genuine connection between the photographer and the subject. This collaboration brings out the best expressions, making each image unique and meaningful.
I see photography as an art form—a way to explore the beauty of light, color, and form. Whether I am working on a fashion shoot, a commercial project, or a personal portrait session, I approach each image with the same dedication to creativity and technical precision. I play with shadows, I experiment with angles, and I strive to create images that are not only visually stunning but also thought-provoking.
My work is guided by a philosophy that reflects my deep love for the craft:
I love pictures simply for their beauty. I love photo stories. I love the language of advertising.
I play with light and shadows. I play with colors. I play with shapes.
I work with fashion. I work with commercials. I work with portraits.
I observe people. I take pictures of people. I display people.
I am catching the moment. I am shaping the moment. I am making pictures.
I photograph!
Through my photography, I aim not just to document, but to interpret and create. Every photograph is an opportunity to capture a fleeting moment and make it last forever. Whether it’s the subtle emotion in a model’s face or the perfect play of light on a subject, my goal is to transform the ordinary into something extraordinary. For me, the true magic of photography lies in its power to reveal something new and unexpected in every shot.
GPU CR2, EFIAP, PPSA, BPSA, C IAAP, NSMiF/p, MNFFF/b, ESDF
